Amazon India has officially announced the dates for its highly anticipated shopping event of the year, Amazon Prime Day 2025. The event is set to take place from July 12 to July 14. This year, it will last for a full 72 hours, making it the longest Prime Day ever in India. The sale starts at midnight on July 12 and continues until 11:59 p.m. on July 14. Prime members will have exclusive access to thousands of deals, new product launches, entertainment, and additional Amazon Pay benefits.
This year, the shopping experience will be even smarter with Amazon’s AI-powered assistant, Rufus, and enhanced Alexa integration for voice search and order tracking. Customers can look forward to significant discounts on smartphones, electronics, home appliances, fashion, groceries, and more. Alongside impressive price cuts, Amazon will introduce new products from both Indian and global brands, while giving special attention to small and medium businesses.
As usual, participating in the sale requires an active Amazon Prime subscription. There are multiple membership plans available, including Prime Shopping Edition, Prime Lite, and the full Prime tier. In addition to shopping benefits, Prime users will also have access to new releases on Prime Video and curated content on Amazon Music during the sale period.
Bank Offers: ICICI and SBI Cards Lead with 10% Instant Discounts
Amazon has teamed up with leading banks to provide instant discounts of up to 10% for eligible Prime members. Users of ICICI Bank and SBI Card will benefit the most. If you use an ICICI Bank credit card, debit card, or EMI option, you will receive an instant 10% discount at checkout. SBI credit card users can also enjoy the same 10% discount.
Additionally, users of the Amazon Pay ICICI Bank Credit Card, especially those with a Prime membership, will receive an extra 5% cashback on their Amazon purchases. This is on top of the regular 10% discount from ICICI, creating the best deal for frequent shoppers on Amazon.
| Bank | Card Type | Offer |
|---|---|---|
| ICICI Bank | Credit, Debit, and EMI | 10% Instant Discount |
| SBI Card | Credit Card only | 10% Instant Discount |
| Amazon Pay ICICI | Credit Card (Prime only) | Extra 5% Cashback |
Credit Cards to Maximize Prime Day Benefits
Choosing the right credit card can greatly boost your Prime Day savings. Here are some of the best options based on current offers, cashback rates, and benefits for Amazon Prime Day.
Amazon Pay ICICI Credit Card
The Amazon Pay ICICI Credit Card is the most rewarding card for Prime members. It gives a flat 5% cashback on all Amazon purchases for Prime users (3% for non-Prime) and 1% on other spending. The card is free for life, has no limit on rewards for Amazon transactions, and includes a 1% waiver on fuel surcharge. If you’re a Prime user, this card works well with bank discounts for maximum savings.
ICICI Coral Credit Card
Another good choice is the ICICI Coral Credit Card, which has a small joining fee of ₹500. It qualifies for the 10% Prime Day instant discount and earns 2 reward points for every ₹100 spent on most non-fuel purchases. The card also offers domestic airport lounge access once per quarter and occasional movie discounts. It’s great for users who want reliable rewards throughout the year with an entry-level ICICI card.
SBI Cashback Credit Card
A strong SBI option is the SBI Cashback Credit Card, especially for those who prefer simple cashback over rewards. It provides 5% cashback on all online spending, including Amazon, without requiring users to track partner brands. Offline transactions earn 1% cashback. Although there are monthly cashback limits and category exclusions like utilities and insurance, this card works well for major online purchases during events like Prime Day. With an annual fee of ₹999, it suits digital-first shoppers who want straightforward cashback without hassle.
SBI SimplyCLICK Credit Card
For SBI cardholders, the SBI SimplyCLICK Credit Card is a solid option. It provides a 10% instant discount during Prime Day, 5X rewards on online partners like Amazon and BookMyShow, and 10X rewards on select platforms. The ₹499 annual fee is waived if you spend ₹1 lakh in a year. If you want a card that offers extra rewards on e-commerce platforms, this is a suitable choice.
BPCL SBI Octane Credit Card
Another SBI card to consider is the BPCL SBI Octane Credit Card. While it focuses mainly on fuel, it also qualifies for the Prime Day discount and offers 4 free domestic airport lounge visits each year. It provides up to 7.25% value back on fuel transactions and rewards for groceries, dining, and movies. The annual fee is higher at ₹1,499, but it makes sense for frequent travelers or those with high fuel expenses.
Final Thoughts
To make the most of Amazon Prime Day 2025, your choice of credit card can matter, especially if you want to earn cashback or reward points.
For straightforward cashback, the Amazon Pay ICICI Credit Card is the top choice for Prime members. It offers 5% cashback on Amazon, plus a 10% instant discount from ICICI. If you shop on various online platforms, the SBI Cashback Credit Card provides a flat 5% cashback on all online purchases, making it great for wider use. If you prefer reward points, the SBI SimplyCLICK Credit Card gives 5X to 10X rewards on Amazon and other e-commerce partners. The ICICI Coral Credit Card also provides solid rewards along with benefits like lounge access.
In summary, choose Amazon Pay, ICICI or SBI Cashback for the best cashback. Opt for SBI SimplyCLICK or ICICI Coral if you value reward points. Combine these options with bank offers for the greatest savings on Prime Day.
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